For those building a fragrance house.
A perfume brand is not a product. It is a worldview made wearable. We work with founders who understand the difference — and want a quiet partner with the experience to keep them out of the obvious traps.
Conception
From idea to defensible brand brief. Positioning, audience, olfactive territory, name and identity strategy. We finish when you can defend every choice.
Composition
From brief to finished juice. Perfumer selection, modulation reviews, regulatory framing, bottle and packaging counsel. The fragrance is made; you sign the work.
Launch
From bottle to market. Channel strategy, retail conversations, press positioning, the first twelve months. We stay close until the brand stands without us.
We accept four founders per year.
The work demands depth. We hold our portfolio small so each engagement receives the attention a new house deserves.
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